400 mugs with a logo as a practical Christmas gift
The starting point
400 mugs, one goal: a giveaway that ends up in your hand every morning instead of in a cupboard once a year. In autumn 2024 Quickline was looking for a bamboo thermal mug in its own design and found Twing through a Google search. The enquiry came with three clear conditions: a sample beforehand, a clean quote, binding delivery dates.
Our approach
Sample, fine-tuning, production. Twing first sent a real mug together with the quote, so that Quickline could judge the material and the engraving itself instead of trusting a rendering. During the design round the logo was adjusted on the bamboo surface until the size and the position were right. With the approval, it went straight into production.
The result
The delivery was split into two shipments so that the first mugs reached the team earlier. Both shipments arrived before the Christmas handover and the feedback from Quickline was unambiguous: the mugs went down very well. At Twing the Quickline thermal mug has reached internal cult status, because the bamboo gives the product a very nice feel.
What makes this project unique
Promotional products rarely fail because of the product and almost always because of the coordination. With Quickline it was clear from the start that the mug had to carry the logo exactly, not just roughly. So at the beginning there was no quote, but a sample on the table. Anyone who holds the material and the engraving in their hands before ordering decides faster and with more confidence.
The second lever was the timing. Instead of waiting for one complete shipment, the order was split: the first batch went out on 28 November, the rest followed a few days later. That way the Quickline team had the first mugs in hand while the second delivery was still on its way. That only works when production and dispatch are tightly synchronised.
Bamboo thermal mugs in the Quickline design
400
Disposable cups saved per year
88,000
Number of correction rounds
0
“I really appreciated the reliable and pleasant collaboration and felt I was in the best of hands. My wishes were taken seriously and carried out with great commitment.”
Cindy Freiburghaus Graphic Designer, Quickline AG